The future of digital is looking like it is going to be a very immersive experience. We will begin to see immersive retail experiences this is when retailers will start to use digital technology to send adverts and suggestions on what to buy or where to go based on previous searches and your shopping and internet history.
There are a variety of technologies that will be used to target people in different ways so they receive the right advertising for them as an individual rather than experiencing blanket advertising that is targeted for everyone. One example of this is the Estimote. Here is a video explaining what it is and what it does.
Soon many of us will be using wearable tech weather thats for general life, sports, hobbys or work. Examples of this are google glass and the fitbit bracelet.
The Semantic Web
The World wide web is only around 25 years old. This is a constant flow of information that is fed in to our homes if we want it to be and we can access most of it free of charge. We can choose if we want to be involved in these digital devices and if we want to link up to the internet. The semantic web is about publishing pages that are designed to be understood by computers so they can perform more work involved in finding, sharing, and combining information based on the web by reading these connections that are in place.
The Future of the Web
These databases and networks are all accessed by computers, mobiles, laptops and servers and what we’re getting out of all these connections, it is one global machine that can be accessed and altered by everyone who wants to be involved.
The machine that is the internet has run uninterrupted since it began so it is very reliable. We were told some of the dimensions of this machine, they are as follows.
- There are 120 billion clicks per day.
- 65 trillion links between all the different Web pages of the world.
- 2.5 million emails sent and received per second
- 170 quadrillion transistors involved
- 246 exabyte storage space
- 10 terabytes per second of total traffic (the Library of Congress is about 20 terabytes. So every second, half the Library of Congress is swooshing around the world)
- It uses five percent of the global electricity of the whole planet
We then were told that by the year 2040, the total processing power of this machine will exceed the total processing power of the whole of humanity. There is the possibility that one day it will even take over from human kind.
As professionals all of this means to us that we need to get ourselves out there and to use all the technology that is available for us to link to other professionals and to people that might want to connect to us and work with us or buy our products. We also can use these devices to make connections but in the future it might be that we can use devices to make networks and connections for us, for example by knowing who we are talking to and putting their contacts in to our phones or linked digital devices.
There are certain things that we have to do to be able to make it as artists/photographers/professionals that communicate in the digital world and that use linked digital devices.
Network: Use all your connections to create a community
Relevance: Know your audience/customers/readers/users.
Profile: Always be professional and make sure your digital brand is the best it can be.
USP: Even if you’re doing what other people do find the thing you do best and bang on about it.
Exploit: All the tech you can to make sure you are ahead of the competition and have a joined up online persona/brand.
Learn: About each new marketing/networking development.
At the end of this lecture we watched this video about how to order pizza in the future. This video was interesting as it looked at the ideas we had spoken about during the lecture and how maybe one day the technology will know all about us and will run our lives for us.